https://arab.news/vkbem
- Focus on research, holding summits, exhibitions, workshops
- 鈥楢im to boost Kingdom as global tourist, culture destination鈥�
RIYADH: 抖阴短视频鈥檚 King Abdulaziz Foundation for Research and Archives and the Boutique Group, owned by the Public Investment Fund, have signed a memorandum of understanding to preserve the Kingdom鈥檚 鈥渃aptivating history and legacy,鈥� the group announced on Monday.
The agreement will cover research and the holding of various events, including on culture, literature and geography, at Tuwaiq Palace in the Diplomatic Quarter, the Saudi Press Agency reported.
The memorandum was signed by CEO Turki Al-Showair on behalf of the foundation, also known as Darah, and CEO Mark DeCocinis, for the Boutique Group.
It includes collaboration on 鈥渟cientific studies and research on the history of palaces and the essence of royal hospitality,鈥� the Boutique Group said in a statement.
The deal includes holding summits, exhibitions and workshops, and spreading awareness through advertising, media campaigns and artworks.
Al-Showair said: 鈥淭he Kingdom is proceeding on the path of rapid and deliberate development and progress, in accordance with the goals of the Saudi Vision 2030 and its inspiring programs.鈥�
The agreement 鈥渁ims to support the Boutique Group by providing reliable and steady historical content, in a way that contributes to preserving the Kingdom鈥檚 heritage.鈥�
He said the pact was part of the Darah foundation鈥檚 commitment to fulfill its mission of serving the Kingdom through the preservation and publication of all relevant documentation.
Al-Showair said it would serve to introduce the country鈥檚 鈥済lorious history and heritage rooted in the national identity that everyone cherishes.鈥�
DeCocinis said the Kingdom has a rich, largely unexplored cultural history, which the deal would now make more widely available to the world.
The Boutique Group was set up to provide an authentic Saudi experience that contributes to supporting the local economy. Its mandate is to further enhance the Kingdom鈥檚 position as a global tourist destination by developing 鈥渉istoric and cultural palaces, and royal residences, into ultra-luxury boutique hotels.鈥�